Privacy Policy

Last updated: October 30, 2024

This Privacy Policy describes how Alure (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from tryalure.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Customer support information including any information you choose to include in communications with us.

Some features may require you to directly provide certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device information, browser information, IP address, and information about your network connection or interaction with the Site.

Information We Obtain from Third Parties

We may obtain information about you from vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services (e.g., Shopify).

• Payment processors (e.g., credit/debit card info, billing address).

• Online tracking and advertising partners.

Any third-party information is treated according to this Privacy Policy.

How We Use Your Personal Information

• Providing Products and Services. To fulfill orders, send notifications, manage your account, and facilitate returns/exchanges.

• Marketing and Advertising. To send promotions and personalize your experience, including targeted advertising.

• Security and Fraud Prevention. To detect or investigate fraud or security issues.

• Communication and Service Improvement. To offer customer support and enhance your experience.

Cookies

Like many websites, we use Cookies to improve functionality, personalize content, and analyze traffic. You may adjust your browser settings to refuse cookies. For more info about cookies used by Shopify, see: https://www.shopify.com/legal/cookies

How We Disclose Personal Information

We may share your personal information with:

• Vendors and service providers (e.g., IT, shipping, analytics, customer support).

• Business and marketing partners.

• Affiliates or corporate group entities.

• Third parties when you consent (e.g., social integrations).

• Legal authorities when required by law.

Categories of Information Disclosed

We do not sell or share sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may contain links to external websites. We are not responsible for their privacy policies or security practices. Always review third-party terms before engaging with them.

Children’s Data

We do not knowingly collect personal data from children. If you believe a child has shared information with us, please contact us to request deletion.

Security and Retention of Your Information

We use industry-standard security practices, but no system is completely secure. We recommend not sending sensitive information over insecure channels. We retain your data only as long as necessary to fulfill the purposes outlined in this policy.

Your Rights

Depending on where you reside, you may have the following rights:

• Access/Know your personal information.

• Delete personal information.

• Correct inaccurate data.

• Data Portability.

• Opt out of sale/sharing/targeted ads.

• Restrict Processing.

• Withdraw Consent.

• Appeal a decision.

• Manage Marketing Preferences.

You may exercise your rights via the Site or by contacting us below. We may verify your identity before fulfilling any request.

Complaints

If you have any complaints, please contact us first. You also have the right to contact your local data protection authority if you are not satisfied with our response.

International Users

We may transfer your data outside your country, including to the United States. We rely on legally recognized mechanisms (e.g., Standard Contractual Clauses) when transferring data from the EEA or UK.

Contact

Should you have any questions or wish to exercise your rights, please contact us at:

Alure
📧 help@tryalure.com

We are the data controller of your personal information unless otherwise stated.